Good work gets you recommended. Being findable gets you called.
You already do the job properly. Farran Reputation makes sure that shows up where people look, so the next person searching for your trade in your area finds you first and trusts you before they ring.
You finish a job, the customer says they will recommend you, and they mean it. But when a neighbour asks the village Facebook group for a plumber, three other names get typed before yours. Not because your work is worse. Because nobody asked them for a review, and there is nothing online to point at.
- Plumbers
- Electricians
- Builders
- Roofers
- Heating engineers
- Carpenters
- Plasterers
- Decorators
- Oven cleaning
- Gardening
- Window cleaning
- Removals
Handled for you, every month.
Your profile, set up right
Built or corrected properly, with the right categories, service area and details so you appear when someone searches your trade near them.
A review asked for after every job
A short, friendly text goes out while the work is still fresh in their mind. That timing is most of the battle.
Every review answered
Within two working days, in your voice. A calm reply to a bad review often reads better to a customer than the review itself.
Geo-grid rank scanning
See which streets and villages you show up in and which you do not. Rankings move across a patch, and most trades never find out where they disappear.
Unfair reviews challenged
The one from someone who never hired you, or a competitor's mate. Reported to Google properly, with the evidence set out.
One person, throughout
No account managers, no juniors, no call centre. You deal with James.
If you work from a van, your Google listing must say so.
Most trades set their profile up with their home address showing, as though it were a shop. Google treats that as a service area business listed incorrectly, and profiles get suspended for it, sometimes taking years of reviews with them.
Setting it up the right way, with your working area defined and your address hidden, is the first thing done on every account here. It also keeps your home address off the internet.
You do not have one ranking. You have dozens.
Most people check their own business by searching for it from their own kitchen table, see themselves near the top, and assume that is the picture everywhere. It rarely is. Google serves different results depending on where the person searching is standing, so you can be first in the middle of town and invisible four streets out.
Four steps, then it runs.
You do nothing except carry on working. Everything below happens in the background.
The free audit
A written look at what someone searching for you in your area actually sees today. No cost, no obligation, yours to act on either way.
Setting up
Profile built or corrected, review requests matched to how you work, and anything unanswered gets a reply.
The routine
Requests go out, reviews get answered within two working days, and problems get caught early.
The proof
One page a month showing what moved. If it is not working, you are free to walk at ninety days.
The questions people ask.
I don't have a Google profile at all. Is that a problem?
No, it is an opportunity. Starting from nothing means every review is a gain and there is no mess to undo. Your profile gets built from scratch, properly, as part of the setup.
I'm not on social media and don't want to be.
You don't need to be. This is about Google, which is where people search when they actually need someone. Social media is not part of this service.
What if I get a bad review?
You will eventually, everyone does. What matters is that it gets a calm, professional reply within two days and sits among plenty of good ones. A single one star with no response does far more damage than the same review answered well.
Will you write fake reviews to boost me?
No. Never. It breaches Google's policies and consumer law, and profiles get wiped for it. Every customer is asked the same way and anyone can say what they like.
How much work is it for me?
Sending over each customer's name and number after a job. That is it. Most trades do it from their phone in the van before they drive off.
I'm booked up already. Why would I need this?
Being booked up is exactly when to do it, because you can be choosy. A strong profile brings better work, not just more of it, and it protects you for the quiet spell that always comes eventually.
Start with a free audit.
Send your business name and what you do. You will get a written audit back within two working days, whether or not we ever speak again.